The Global Air Freshener Market is projected to grow at around 3.8% CAGR during the forecast period, i.e., 2024-30.
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Key Findings of the Study: Air Freshener Market
Global Air Freshener Market Driver: Ever-increasing Focus on Maintaining Clean & Pleasant Indoor Environments
There is a growing consumer awareness about the importance of indoor air quality as well as its impact on health & well-being. As people spend a considerable amount of time indoors, whether at home, offices, or other spaces, there's an ever-increased emphasis on eliminating unpleasant odors and creating a fresh & inviting atmosphere, which, in turn, is augmenting the demand for air fresheners. In addition, both individuals & organizations prioritize hygiene & cleanliness maintenance in both living & working spaces, where air fresheners play a crucial role in eliminating or masking unpleasant odors that may arise from cooking, pets, smoking, or other sources. Hence, the desire for a clean & fresh environment is also pushing the demand for air fresheners, particularly in bathrooms, kitchens, & areas where odors are more pronounced. Hence, these aspects are projected to drive the Global Air Freshener Market during 2024-30.
Scope of the Report and Air Freshener Market Segmentation
By Product Type
-Spray
-Gel Air freshener
-Electric Air freshener
-Candle Air freshener
-Others
- Spray or aerosol air fresheners currently dominate the Global Air Freshener Market with the largest share.
By Application
-Residential
-Commercial
-Automotive
By Distribution Channel
-Supermarkets/Hypermarkets
-Convenience Stores
-Online Retail Stores
-Other Distribution Channels
Top leading companies in the Air Freshener Market includes:
Henkel AG & Co. KGaA, Procter & Gamble Company, Church & Dwight Co., Inc., Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., The Godrej Group, Farcent Enterprise Co., Ltd, Newell Brands, Inc., Dabur India Ltd., Dollar Tree Inc., Jarden Corporation, and Others
Air Freshener Market Development
- April 2023: Yankee Candle Company, Inc., part of the Newell Brands portfolio and leader in home fragrance, announced the creation of a new & limited-edition collection with the iconic bag & luggage lifestyle brand, 'Vera Bradley.'
- February 2022: Febreze, a special division of P&G, announced an inaugural Scent of the Year, 'Ember,' a luxurious fragrance that bursts with a sparkling citrus scent and notes of elegant woods.
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Geographical analysis:
North America: The US, Canada, Mexico
Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
Asia-Pacific: China, India, Japan, Australia, South Korea, Rest of Asia-Pacific
South America: Brazil, Argentina, Rest of South America
The Middle East & Africa: Saudi Arabia, The UAE, Saudi Arabia, South Africa, Rest of Middle East & Africa
- North America & Europe are the most significant growth contributors to the Air Freshener Market.
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